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Your Most Powerful Business Tool Isn’t a Tool. It’s Connection.

Running a business takes courage, creativity and drive but the most powerful tool in any entrepreneur’s toolkit is connection.

Connection sparks new ideas, builds trust and opens doors that hard work alone can’t unlock. It’s what turns inspiration into action, and ambition into results. Through shared learning and community, entrepreneurs gain the insight and confidence to grow stronger together.

At StrikeUP Canada, we’ve seen this first-hand. Over six years, our community has grown into a national network of women entrepreneurs, leaders and allies who collaborate, share resources and rise to every challenge together. Small and medium-sized businesses are the backbone of Canada’s economy – over 98% of employer businesses are SMEs – which is exactly why building the right network matters.

Why connection works

  • New opportunities faster. Warm introductions shorten the path from “great idea” to customer or partner.
  • Stronger decisions. Peers help you stress-test pricing, offers and hiring so you avoid costly missteps.
  • Confidence on tough days. Community makes it easier to keep going when capital, time or team capacity are tight.
  • Lifelong learning. Practical tips from other founders often beat generic advice – and they stick.

Make connection actionable this month

  1. Join a live learning moment. Attend our flagship digital conference or one of the many Women Entrepreneurship Day celebrations this month and meet founders in your industry during sessions and chats.
  2. Map your “five”. List five people you can help, and five who can help you, then book 20-minute catch-ups.
  3. Bring a question. One specific ask (“Who’s used ‘X’ for invoicing?”) turns a passive scroll into a productive thread.
  4. Share what worked. A quick process tip or template you’ve used invites reciprocity from others.
  5. Follow where founders gather. Curate a short list of accounts and newsletters you’ll actually read.

So, whether it’s a conversation that leads to your next big partnership, or a story that reignites your motivation, remember this: success doesn’t happen in isolation. It happens through connection.

Registration for StrikeUP 2026 opens December 1.

Join us on February 26, 2026, for the 6th annual StrikeUP Conference, where ambition meets action and connection becomes your superpower.

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Chantal Lavergne

PANELIST

Founder, Oh Colour Me

Chantal Lavergne is the founder of Oh Color Me, a Canadian company creating simple and bold coloring books designed to make creativity more accessible and less overwhelming. Inspired by her family’s experiences with ADHD and autism, she developed a collection of mini coloring books that encourage people of all ages to unplug, slow down, and enjoy moments of calm.

Drawing on more than a decade of entrepreneurial experience, Chantal has grown Oh Color Me into a brand carried by over 300+ retailers across Canada and the United States in less than 2 years. Passionate about creativity, innovation, and building businesses with purpose, she enjoys sharing her journey as a founder and advocating for products that support well-being and connection.

Ina Maria Toncescu

Panel Moderator

Founder & CEO, noLMIT Marketing

Ina Maria Toncescu is a marketing strategist with over 17 years of experience helping businesses grow with focus, purpose, and measurable results. Across small business, non-profit, and government sectors, she’s led transformative marketing strategies, built systems that last, and landed multi-million-dollar deals using the same frameworks she teaches today. As the founder of noLMIT Marketing, Ina works with clients through corporate marketing training, digital strategy building, website development, search and AI engine optimization, email marketing, and more.

 

Her philosophy is simple: in a world obsessed with AI and flashy branding, the businesses that win are the ones that get the foundations right, storytelling, strategic systems, and genuine connection with the people they serve.

Géraldine Jippé

PANELIST

Founder, Bloossoming House/Co-Founder at AssetsWaves

Géraldine Jippé is the founder of Bloossoming House, a curated ecosystem empowering female founders to thrive and access capital, the creator and host of the Female Founders Networking Breakfast, and the co-founder of AssetsWaves, a blockchain-based platform designed to facilitate digital asset investments.

Domenique Mastronardi

PANELIST

President, Beck’s Broth

Domenique Mastronardi is the President of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. Her specialty is developing and commercializing sustainable foods that are healthy, delicious, and profitable. She heads up Finance and Operations at Beck’s Broth, and just closed their $500K seed round!

Vivian Kaye

Keynote Speaker

Founder, KinkyCurlyYaki

Vivian Kaye is a serial entrepreneur and business educator who bootstrapped KinkyCurlyYaki, a beauty product-based e-commerce brand, to seven figures without outside funding. With over 15 years of experience in operations, inventory management, and digital commerce, she has mentored 1300+ entrepreneurs through programs with Amazon, Shopify, Toronto Public Library, and Humber College’s Longo School of Business.

Featured in The New York Times, Toronto Star, and on CityTV’s Cityline, Vivian has partnered with brands including American Express Canada. Porsche Canada and Desjardins Bank. She brings practical, founder-to-founder insights on building sustainable businesses, scaling without massive budgets, and staying authentic while growing. Her direct, no-nonsense approach cuts through the noise and focuses on what actually works.