StrikeUP Partners with Export Development Canada to Propel Women Entrepreneurs in Embracing their Authenticity 

Cobourg, ON – Export Development Canada (EDC) will return as a co-presenting partner for the annual StrikeUP 2024 digital conference to support women entrepreneurs in harnessing their authenticity as they expand their brand.

As business owners, maintaining originality and upholding your core values can be a challenging step, whether you’re expanding your company within Canada or internationally. Many women entrepreneurs are driven by a strong desire to make a positive impact on the world, whether it involves addressing community needs, championing social justice, or minimizing their environmental footprint. However, there’s no universal blueprint for achieving success in these endeavours. It demands unwavering determination, supportive networks, and self confidence to cultivate a sustainable, values-driven enterprise.   

This year’s program will include an exclusive workshop titled “The Power of Authenticity: Growing Your Business Your Way”, moderated by Myriam Francisque, EDC’s national lead of Inclusive Trade, focusing on Black and racialized exporters. During this empowering session, attendees will have the opportunity to engage in insightful conversations with three remarkable women entrepreneurs as they share insights on growing their brands based on their core values, and how they were able to discover their competitive edge.  

We are thrilled to welcome back EDC as a co-presenting partner. Together, we aim to foster education, empowerment, and awareness regarding the benefits of embracing brand authenticity” expressed Wendy Curtis, Executive Director of NCFDC. “Authenticity is a powerful tool, and as more women embrace this key trait, the better prepared they are to respond to changing marketing conditions.

“We’re pleased to partner with StrikeUP for the third consecutive year to help inspire, educate and build awareness of the benefits of exporting so that more women-owned businesses can scale their businesses globally.” said Catherine Beach, National Lead, Women in Trade, EDC. “Exports create jobs, promote innovation and grow industries. When exporting is inclusive, it can advance the interests of groups who have faced barriers to trade to help their businesses grow and succeed, positively impacting our economy and our communities.”                 

StrikeUP 2024 will take place on February 29, 2024 and will bring together more than 4,000 women entrepreneurs from across Canada and provide a forum for growth, mentorship, and financing. Attend StrikeUP 2024 for free by registering now.

StrikeUP was founded in partnership with the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).  

About StrikeUP

StrikeUP is Canada’s flagship digital conference uniting women entrepreneurs and the women entrepreneurship ecosystem, with a united vision of equity and inclusive economic growth through entrepreneurship. Founded by Northumberland CFDC and presented in partnership with The Scotiabank Women Initiative®, Export Development Canada, and MNP, StrikeUP 2024 will showcase the diversity and ambition of Canada’s women entrepreneurs through an accessible program focused on growth, funding, networking, digital adoption and global opportunities. Find out more about StrikeUP’s mission, vision, and community at

About Export Development Canada 

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC has the financial products and knowledge Canadian companies need to confidently enter new markets, reduce financial risk and grow their business as they go from local to global. Together, EDC and Canadian companies are building a more prosperous, stronger and sustainable economy for all Canadians. For more information and to learn how we can help your company, call us at 1-800-229-0575 or visit

Press and Media Inquiries

For interviews and further information contact:
Victoria Pichler  

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