StrikeUP Announces New Partnership with WBE Canada to Promote Supplier Diversity among Women-Owned Businesses

Cobourg, ON – StrikeUP welcomes new partnership with Women Business Enterprises Canada Council (WBE Canada) for their fourth annual digital conference for women entrepreneurs.   

Launching this winter on February 29th, StrikeUP 2024’s conference theme, “Driving Change,” will focus on preparing women entrepreneurs for the challenges and opportunities of the future. The event will showcase inspirational keynotes, panel discussions, workshops, and networking sessions, where attendees will be introduced to innovative ideas, new technologies, and best practices that will elevate their business, including key insights on supplier diversity. 

Despite progress, women-owned businesses remain underrepresented in the supply chains of major corporations and government entities. However, certain organizations and women-owned businesses are actively working to change the status quo. WBE will engage with the audience through their workshop titled “Supplier Diversity Edge: Selling to Large Corporations and Governments”. 

The session, hosted by Silvia Pencak, President and CEO at WBE Canada, will reveal the changes taking place in Canada and internationally, shedding light on the advantages that supplier diversity can bring to your business. Attendees will have the opportunity to hear from three WBE panellists as they share their supplier diversity journeys, advice, and tips for those seeking to scale their venture and work with large corporations. 

“We are excited to be part of this year’s StrikeUP Conference, to be joining together in our collective vision for equitable, inclusive and sustainable growth of women-owned businesses,” said Silvia Pencak, President & CEO, WBE Canada. “The economic future of Canada lies in strengthening the women entrepreneurship ecosystem. As WBE Canada continues to support the diversification of corporate and government supply chains and supporting women-owned businesses to optimize opportunities and achieve success as they compete for lucrative corporate and government contracts, we are excited to share recommendations and best practices with the women entrepreneurial community at this year’s event.” 

We are delighted to have WBE Canada join the virtual stage for StrikeUP 2024.” expressed Wendy Curtis, Executive Director of NCFDC “In today’s competitive market, it’s imperative that business owners recognize the value of supplier diversity. Through WBE Canada’s workshop, we are able to deliver a comprehensive overview of the benefits and processes involved in supplier diversity, and help bring women entrepreneurs one step closer to achieving their strategic goals.”

Join us as we unite to empower, uplift, and foster opportunities for prosperity and success among all women entrepreneurs in Canada. Attend StrikeUP 2024 for free by registering now

StrikeUP was founded in partnership with the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).  

About StrikeUP

StrikeUP is Canada’s flagship digital conference uniting women entrepreneurs and the women entrepreneurship ecosystem, with a united vision of equity and inclusive economic growth through entrepreneurship. Founded by Northumberland CFDC and presented in partnership with The Scotiabank Women Initiative®, Export Development Canada, and MNP, StrikeUP 2024 will showcase the diversity and ambition of Canada’s women entrepreneurs through an accessible program focused on growth, funding, networking, digital adoption and global opportunities. Find out more about StrikeUP’s mission, vision, and community at

About WBE Canada 

Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization connecting Canadian women-owned businesses to corporate and government supply chains. With over 600 Certified WBEs in its database, WBE Canada is the largest certifying council in Canada committed to providing women-owned businesses with the resources and opportunities they need to compete and succeed in supply chains. For more information visit: 

Women-owned business?  – Download The Quick Guide to Becoming a Supplier for Large Organizations as a Canadian Women-Owned Business: 

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Press and Media Inquiries

For interviews and further information contact:
Victoria Pichler  

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