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StrikeUP 2025 Enhances Engagement with New Interactive Experiences for Women Entrepreneurs

COBOURG, ONTARIO, January 30, 2025 – StrikeUP Canada is introducing innovative interactive experiences at its flagship digital conference for women entrepreneurs: StrikeUP 2025 – Resiliency Redefined. The event, set for February 27, 2025, from 10:00 a.m. to 3:00 p.m. EST, offers a free, world-class program for women entrepreneurs across the nation. The one-day conference will feature an exceptional lineup of Canadian women entrepreneurs, trailblazing businesswomen and industry experts.

To elevate user experience, StrikeUP Canada will launch several features that encourage networking and collaboration in a digital setting:

AI Matchmaking and Networking Rooms

New to StrikeUP 2025 participants is an AI-powered matchmaking tool, designed to help women entrepreneurs connect like never before. Attendees can complete a short questionnaire and StrikeUP’s AI will pair them with like-minded entrepreneurs, fostering one-on-one connections that extend beyond the event.

Additionally, the conference will feature over 15 live virtual networking rooms, organized by topic and hosted by StrikeUP Canada’s ecosystem partners. These rooms will offer guided discussions, with an option for participants to join on camera, encouraging deeper, face-to-face interactions.

For those who prefer to network off-camera, live discussion boards will be available throughout the conference, providing an alternative way to engage in conversations relevant to women entrepreneurs.

Gamification

For the first time ever, StrikeUP 2025 will incorporate gamification elements. Live participants can earn points by attending sessions and completing challenges, unlocking exclusive rewards.  This interactive experience will culminate in the chance to win incredible prizes including an AI marketing program, featured entrepreneur products, and one coveted Jilly Box – a curated collection of keynote speaker Jillian Harris’ favourite products that support Canadian women-owned businesses.

Live Viewing Parties

StrikeUP Canada is collaborating with nationwide partners who will be hosting Live Viewing Parties in cities across the country. These unique local gatherings offer women entrepreneurs the opportunity to connect locally, expand their networks, and experience the conference together in a dynamic group setting.

To explore these new interactive features and register for free, visit www.strikeup.ca.

About StrikeUP Canada

Founded by Nventure, StrikeUP Canada hosts Canada’s flagship digital conference uniting women entrepreneurs and the women entrepreneurship ecosystem. Now in its fifth year, StrikeUP continues to provide free, high-impact programming that supports the growth, funding, networking, digital adoption, and global expansion of women-led businesses.

Beyond the conference, StrikeUP Canada offers free webinars that showcase the diversity and ambition of Canadian women entrepreneurs. To date, StrikeUP Canada has welcomed more than 20,000 women to its conferences and webinars.

For more information, please contact:

Daniela Scoppa
Marketing and Communications Coordinator
Nventure
dscoppa@nventure.ca

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Chantal Lavergne

PANELIST

Founder, Oh Colour Me

Chantal Lavergne is the founder of Oh Color Me, a Canadian company creating simple and bold coloring books designed to make creativity more accessible and less overwhelming. Inspired by her family’s experiences with ADHD and autism, she developed a collection of mini coloring books that encourage people of all ages to unplug, slow down, and enjoy moments of calm.

Drawing on more than a decade of entrepreneurial experience, Chantal has grown Oh Color Me into a brand carried by over 300+ retailers across Canada and the United States in less than 2 years. Passionate about creativity, innovation, and building businesses with purpose, she enjoys sharing her journey as a founder and advocating for products that support well-being and connection.

Ina Maria Toncescu

Panel Moderator

Founder & CEO, noLMIT Marketing

Ina Maria Toncescu is a marketing strategist with over 17 years of experience helping businesses grow with focus, purpose, and measurable results. Across small business, non-profit, and government sectors, she’s led transformative marketing strategies, built systems that last, and landed multi-million-dollar deals using the same frameworks she teaches today. As the founder of noLMIT Marketing, Ina works with clients through corporate marketing training, digital strategy building, website development, search and AI engine optimization, email marketing, and more.

 

Her philosophy is simple: in a world obsessed with AI and flashy branding, the businesses that win are the ones that get the foundations right, storytelling, strategic systems, and genuine connection with the people they serve.

Géraldine Jippé

PANELIST

Founder, Bloossoming House/Co-Founder at AssetsWaves

Géraldine Jippé is the founder of Bloossoming House, a curated ecosystem empowering female founders to thrive and access capital, the creator and host of the Female Founders Networking Breakfast, and the co-founder of AssetsWaves, a blockchain-based platform designed to facilitate digital asset investments.

Domenique Mastronardi

PANELIST

President, Beck’s Broth

Domenique Mastronardi is the President of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. Her specialty is developing and commercializing sustainable foods that are healthy, delicious, and profitable. She heads up Finance and Operations at Beck’s Broth, and just closed their $500K seed round!

Vivian Kaye

Keynote Speaker

Founder, KinkyCurlyYaki

Vivian Kaye is a serial entrepreneur and business educator who bootstrapped KinkyCurlyYaki, a beauty product-based e-commerce brand, to seven figures without outside funding. With over 15 years of experience in operations, inventory management, and digital commerce, she has mentored 1300+ entrepreneurs through programs with Amazon, Shopify, Toronto Public Library, and Humber College’s Longo School of Business.

Featured in The New York Times, Toronto Star, and on CityTV’s Cityline, Vivian has partnered with brands including American Express Canada. Porsche Canada and Desjardins Bank. She brings practical, founder-to-founder insights on building sustainable businesses, scaling without massive budgets, and staying authentic while growing. Her direct, no-nonsense approach cuts through the noise and focuses on what actually works.