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How to Support Inclusive Entrepreneurship During Pride and Indigenous History Month

Inclusive entrepreneurship starts with making space for more women entrepreneurs to be seen, supported and valued. In Canada, June marks both Pride Season and National Indigenous History Month, offering an opportunity to celebrate, reflect and recognize the leadership, contributions and lived experiences of communities that continue to shape our country.

For StrikeUP, it is also a reminder of what inclusive entrepreneurship should look like.

Women entrepreneurs do not all experience business ownership in the same way. Access to funding, mentorship, networks and visibility can look very different depending on identity, geography, community, lived experience and the systems people are navigating.

For Indigenous women, Two-Spirit entrepreneurs, 2SLGBTQI+ founders and women whose identities intersect in different ways, those barriers can be even more complex.

That is why inclusion in entrepreneurship cannot be treated as an add-on. It needs to be part of how business support is designed, shared and delivered.

Why visibility matters

Representation matters in business. When entrepreneurs see founders, mentors, speakers and leaders who reflect different identities and experiences, it helps expand the idea of what entrepreneurship can look like.

But visibility is only one part of the work.

Inclusive entrepreneurship also means listening to entrepreneurs about what they actually need. It means creating spaces where people feel respected, supported and seen. It means recognizing that there is no single path to building a business, and no single definition of success.

For some entrepreneurs, success may mean scaling nationally. For others, it may mean building a sustainable business rooted in community, culture, flexibility or purpose. All of those paths deserve to be valued.

Building stronger business communities

At StrikeUP, community has always been central to the work. The goal is not only to share information, but to help create access to meaningful support, practical learning and connection for women entrepreneurs across Canada.

Pride Season and National Indigenous History Month are important moments to reflect on who is represented in entrepreneurial spaces, whose voices are being amplified and where more work is still needed.

A stronger entrepreneurial ecosystem is one where more women can access the tools, relationships and opportunities they need to grow. It is one where Indigenous entrepreneurs, 2SLGBTQI+ entrepreneurs and entrepreneurs from historically underrepresented communities are not only included, but recognized for their leadership, innovation and contributions.

Moving forward with intention

June is a time for celebration, learning and reflection. It is also a reminder that inclusion requires ongoing action.

That can mean supporting Indigenous-owned and 2SLGBTQI+-owned businesses. It can mean seeking out diverse speakers, suppliers, mentors and partners. It can mean asking who is missing from the room and what needs to change so they can be there.

Inclusive entrepreneurship is not separate from business growth. It is part of building stronger businesses, stronger communities and a stronger economy.

This month, StrikeUP honours the contributions, leadership and resilience of Indigenous Peoples, Two-Spirit people and 2SLGBTQI+ communities across Canada.

We remain committed to building spaces where women entrepreneurs can connect, learn and grow, together.

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Chantal Lavergne

PANELIST

Founder, Oh Colour Me

Chantal Lavergne is the founder of Oh Color Me, a Canadian company creating simple and bold coloring books designed to make creativity more accessible and less overwhelming. Inspired by her family’s experiences with ADHD and autism, she developed a collection of mini coloring books that encourage people of all ages to unplug, slow down, and enjoy moments of calm.

Drawing on more than a decade of entrepreneurial experience, Chantal has grown Oh Color Me into a brand carried by over 300+ retailers across Canada and the United States in less than 2 years. Passionate about creativity, innovation, and building businesses with purpose, she enjoys sharing her journey as a founder and advocating for products that support well-being and connection.

Ina Maria Toncescu

Panel Moderator

Founder & CEO, noLMIT Marketing

Ina Maria Toncescu is a marketing strategist with over 17 years of experience helping businesses grow with focus, purpose, and measurable results. Across small business, non-profit, and government sectors, she’s led transformative marketing strategies, built systems that last, and landed multi-million-dollar deals using the same frameworks she teaches today. As the founder of noLMIT Marketing, Ina works with clients through corporate marketing training, digital strategy building, website development, search and AI engine optimization, email marketing, and more.

 

Her philosophy is simple: in a world obsessed with AI and flashy branding, the businesses that win are the ones that get the foundations right, storytelling, strategic systems, and genuine connection with the people they serve.

Géraldine Jippé

PANELIST

Founder, Bloossoming House/Co-Founder at AssetsWaves

Géraldine Jippé is the founder of Bloossoming House, a curated ecosystem empowering female founders to thrive and access capital, the creator and host of the Female Founders Networking Breakfast, and the co-founder of AssetsWaves, a blockchain-based platform designed to facilitate digital asset investments.

Domenique Mastronardi

PANELIST

President, Beck’s Broth

Domenique Mastronardi is the President of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. Her specialty is developing and commercializing sustainable foods that are healthy, delicious, and profitable. She heads up Finance and Operations at Beck’s Broth, and just closed their $500K seed round!

Vivian Kaye

Keynote Speaker

Founder, KinkyCurlyYaki

Vivian Kaye is a serial entrepreneur and business educator who bootstrapped KinkyCurlyYaki, a beauty product-based e-commerce brand, to seven figures without outside funding. With over 15 years of experience in operations, inventory management, and digital commerce, she has mentored 1300+ entrepreneurs through programs with Amazon, Shopify, Toronto Public Library, and Humber College’s Longo School of Business.

Featured in The New York Times, Toronto Star, and on CityTV’s Cityline, Vivian has partnered with brands including American Express Canada. Porsche Canada and Desjardins Bank. She brings practical, founder-to-founder insights on building sustainable businesses, scaling without massive budgets, and staying authentic while growing. Her direct, no-nonsense approach cuts through the noise and focuses on what actually works.