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Here is Your Complete Conference Day Guide

StrikeUP 2026 is Canada’s leading free digital conference for women entrepreneurs. Designed to be practical, accessible and community-driven, this one-day event brings together thousands of women-led businesses from across the country for learning, connection and inspiration.

This guide walks you through how the conference works, what to expect on the day, and how to make the most of your StrikeUP experience.

Register for StrikeUP 2026 to join this nationwide community of women entrepreneurs.

How the Conference Works

StrikeUP 2026 is delivered entirely online through PheedLoop, an interactive event platform designed to help you learn, network and explore with ease.

Once you log in, you can build your own schedule, move between live workshops and networking spaces, visit exhibitor booths and connect with other entrepreneurs throughout the day. To get familiar with the platform, attendees are encouraged to watch the short walkthrough video available on the conference site on February 26. If you are already registered, you will receive your login information by email in the days leading up to the event.

Pro tip: Log in early on conference morning to get settled and explore the platform before programming begins.

Break the Ice Before the Day Begins

Start your StrikeUP experience early with Cozy Juicy Real, an optional pre-conference networking game designed to spark connection in a relaxed, engaging way.

This fast-paced virtual board game brings small groups together through guided questions and short rounds of conversation. It’s a low-pressure way to meet other women entrepreneurs and start building connections before the main programming begins.

The game starts at 10:00 AM EST and can be accessed through a link in the virtual lobby, which will take you into a Zoom session to play. Participation is limited to the first 100 attendees, so early log-in is encouraged.

Keynote, Workshops and Networking

Throughout the day, attendees can join keynote sessions, panel discussions, and workshops focused on growth, strategy, leadership, confidence and practical skill-building.

Live session chat allows participants to ask questions, share insights and connect with peers in real time. Interactive elements and networking opportunities are woven throughout the conference to encourage participation and conversation.

You can also explore in-person connection by finding a Live Viewing Party near you. Hosted by StrikeUP partners across Canada, these gatherings bring women entrepreneurs together locally to watch the conference and connect face-to-face.

Giveaways and Gamification

Gamification returns to StrikeUP 2026, rewarding curiosity, participation and exploration throughout the conference day. As you attend live sessions, participate in polls and engage with interactive challenges, you’ll earn points that unlock opportunities to enter prize draws.

Some of the prizes up for grabs include:

Live participants will also gain access to exclusive partner offers and discounts available on February 26.

On-Demand Access After Conference Day

If you miss a session or want to revisit a conversation, you’re covered. All registered attendees receive on-demand access to conference workshops and sessions starting March 5.

This extended access allows you to return to the content throughout the year and focus on what matters most to your business, on your own schedule.

StrikeUP 2026 is built to meet women entrepreneurs where they are – whether they are starting out, growing or scaling.

Register free for StrikeUP 2026 and join a national community of women entrepreneurs across Canada.

REGISTER NOW

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Chantal Lavergne

PANELIST

Founder, Oh Colour Me

Chantal Lavergne is the founder of Oh Color Me, a Canadian company creating simple and bold coloring books designed to make creativity more accessible and less overwhelming. Inspired by her family’s experiences with ADHD and autism, she developed a collection of mini coloring books that encourage people of all ages to unplug, slow down, and enjoy moments of calm.

Drawing on more than a decade of entrepreneurial experience, Chantal has grown Oh Color Me into a brand carried by over 300+ retailers across Canada and the United States in less than 2 years. Passionate about creativity, innovation, and building businesses with purpose, she enjoys sharing her journey as a founder and advocating for products that support well-being and connection.

Ina Maria Toncescu

Panel Moderator

Founder & CEO, noLMIT Marketing

Ina Maria Toncescu is a marketing strategist with over 17 years of experience helping businesses grow with focus, purpose, and measurable results. Across small business, non-profit, and government sectors, she’s led transformative marketing strategies, built systems that last, and landed multi-million-dollar deals using the same frameworks she teaches today. As the founder of noLMIT Marketing, Ina works with clients through corporate marketing training, digital strategy building, website development, search and AI engine optimization, email marketing, and more.

 

Her philosophy is simple: in a world obsessed with AI and flashy branding, the businesses that win are the ones that get the foundations right, storytelling, strategic systems, and genuine connection with the people they serve.

Géraldine Jippé

PANELIST

Founder, Bloossoming House/Co-Founder at AssetsWaves

Géraldine Jippé is the founder of Bloossoming House, a curated ecosystem empowering female founders to thrive and access capital, the creator and host of the Female Founders Networking Breakfast, and the co-founder of AssetsWaves, a blockchain-based platform designed to facilitate digital asset investments.

Domenique Mastronardi

PANELIST

President, Beck’s Broth

Domenique Mastronardi is the President of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. Her specialty is developing and commercializing sustainable foods that are healthy, delicious, and profitable. She heads up Finance and Operations at Beck’s Broth, and just closed their $500K seed round!

Vivian Kaye

Keynote Speaker

Founder, KinkyCurlyYaki

Vivian Kaye is a serial entrepreneur and business educator who bootstrapped KinkyCurlyYaki, a beauty product-based e-commerce brand, to seven figures without outside funding. With over 15 years of experience in operations, inventory management, and digital commerce, she has mentored 1300+ entrepreneurs through programs with Amazon, Shopify, Toronto Public Library, and Humber College’s Longo School of Business.

Featured in The New York Times, Toronto Star, and on CityTV’s Cityline, Vivian has partnered with brands including American Express Canada. Porsche Canada and Desjardins Bank. She brings practical, founder-to-founder insights on building sustainable businesses, scaling without massive budgets, and staying authentic while growing. Her direct, no-nonsense approach cuts through the noise and focuses on what actually works.