Sheena Brady

Sheena Brady

Founder & CEO
Tease and Founders Fund

Sheena believes wellness rituals shouldn’t be complicated. As the Founder & CEO behind Tease, Sheena formulates all natural, tea and botanical based tea blends and beauty staples to support your everyday rituals without compromising convenience, sustainability & impact. This includes having recently launched the world's first fully biodegradable and refillable tea collection centered around wellness. With every tease purchase, you're not only investing in yourself, but you're investing in the success of early stage women owned businesses through Tease's Founders Fund program which has distributed over $200,000 to date in micro grants, education, and mentorship programming. Sheena and her team have been recognized for several awards including Top 30 in Ecommerce, Change Maker Award, & the Women of Influence Momentum award.

10:15 am - 11:00 am

The Venture Capitalist Journey: A Fireside Chat

How to enter and succeed in your venture capital journey.

Moderated By: Sheena Brady, Founder Tease and Founders Fund

Bobbie Racette is the first Indigenous woman to close a Series A. Her startup, Virtual Gurus, is now worth $40 million. Built primarily once COVID hit in 2020, Virtual Gurus leveraged the pandemic layoffs of administrative staff by scooping them up for her own booming business, now employing close to 1,000 with a commitment to hiring underrepresented and minority staff members.

Michele Romanow is a serial entrepreneur who started six companies before her 35th birthday. A “Dragon” on CBC’s hit show Dragons’ Den, Romanow is the co-founder of Canadian unicorn, Clearco. Clearco has invested more than $3.2B into 7,000+ companies making them the biggest e-commerce investor in the world.

Join these two Canadian tech titans as they discuss with Sheena Brady key decision points in their growth journey, what a Series A closing looks like from both the entrepreneur and the investor, and how to build your company with a commitment to sustainability and futureproofing.

12:30 pm - 1:15 pm

Key Growth Decisions: Strategies to Grow and Scale your Business

Scaling for 2023 and beyond.

Presented by Export Development Canada

Growing and scaling a business can mean many things for an entrepreneur's journey, everything from going global to rebranding or investing in aggressive marketing strategies. Join us and learn from our panel of entrepreneurs and the strategic key decisions they have made that shaped the growth of their businesses for years to come.

This session will be moderated by Agatha Alstrom of EDC and will include speakers:

  • Sheena Brady, Founder and CEO Tease and the Founders Fund
  • Patrice Mousseau, Founder and CEO Satya Organics
  • Hyla Nayeri, Co-Founder, 437 Swim and Activewear