Sarah Stockdale

Sarah Stockdale


Sarah Stockdale is the Founder of Growclass, a global growth marketing training company. She is also the host of The Growth Effect, a podcast with the Globe and Mail, and a professional speaker. Sarah has spent her career growing early stage technology companies. Sarah was one of the early hires at the Canadian Fintech giant, Wave which was acquired by H&R Block in one of the largest Canadian exits of all time. She then led growth teams at Tilt, growing the Canadian business from scratch. Tilt was acquired by Airbnb in 2017.

11:15 am - 12:00 pm

Workshop: How To Grow

Building an effective growth marketing strategy.

“Founders ask me all the time when they should hire their first growth marketer, and I look at them and say, it’s you.” - Sarah Stockdale

If you lead a marketing organization, or you're a founder or exec planning out your growth strategy, you're probably feeling uneasy about how to find, prioritize, and plan for growth. In this workshop, we'll dive into how to find the most impactful marketing opportunities for your team, and dig into how to build your strategy and set your team up for success.

Audiences will learn:

  • How to build an effective growth strategy for your business.
  • 5 ways to identify growth opportunities in your business.
  • How to set your growth key performance indicators for 2022.