Lissa Appiah

Lissa Appiah

Founder & CEO
WeApply Canada

Lissa Appiah is a Certified Career & Resume Strategist and the Founder of WeApply, with over a decade of experience in public policy, program operations, and human resources. She helps leaders improve their professional image and career prospects. She does this through career coaching and workshops on personal branding, LinkedIn, and career development. By doing this, she assists professionals in becoming more visible, which, in turn, helps enhance the reputation of their company. She has helped thousands of professionals articulate their skills and own their careers, securing employment with multiple Fortune 500 companies and various levels of government in Canada and the U.S.

Recognized as one of Canada's Top 100 Black Women to Watch in 2022 and a Semi-Finalist of Total Mom Pitch 2023, her insights have been featured in the Globe and Mail, LinkedIn News, CTV News, and Rogers TV. She has a Master’s in Public Administration from Carleton University and a Bachelor’s in Public Administration and Sociology from the University of Ottawa.

11:00 am - 11:45 am

Workshop: The Power of Authenticity: Growing Your Business Your Way

Presented by Export Development Canada

Being authentic and staying true to your values isn’t easy when growing a business in Canada or abroad. For many women entrepreneurs, making a positive change in the world, by solving a community gap, addressing social justice or reducing their impact on the environment is a top priority. But there’s no one-size-fits-all way to achieve success. It takes perseverance, trusted networks and unwavering confidence to grow a sustainable, values-based company.

Join Myriam Francisque, EDC’s national lead of Inclusive trade, Black and racialized exporters, for a 45-minute chat with three inspiring women entrepreneurs who grew their business based on their values and discovered it gave them a competitive advantage. Though they are at different stages of their business journey, our panelists never lost track of their vision as they scaled their business and expanded into new markets. To help women owners of small- to medium-sized companies, like themselves, they’ll share their stories and offer advice on how to:

  • Leverage authentic storytelling to strengthen your brand for long-term success
  • Position your business for its unique value proposition and use it as competitive advantage
  • Create meaningful change and sustainable growth without compromising your values
  • Find partners and clients aligned with your vision who can champion your business