Kathy Cheng

Kathy Cheng

Founder
Nexxt Intelligence

Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI for Qual x Quant insight. Prior to founding Nexxt Intelligence, Kathy worked with Ipsos and Environics Research in Canada, and Nielsen in Shanghai. 

2:15 pm - 3:00 pm

Workshop: Go Global: Expanding Beyond Canada's Borders

Presented by the Trade Commissioner Service

In today’s ever evolving world, it is important to build resilience and capacity - diversifying your client base and growing globally helps you achieve this. With over 99% of potential customers located outside of Canada, exporting should be a crucial part of your business plan. Join us and learn from our panel of leading women in tech founders and the strategic key decisions they have made to grow their business globally.

Our panel, featuring tech entrepreneurs who have gone global at different phases of their business journey, will share their experiences, advice, and practical tips on how to enter and grow in new markets, including:

  • How to evaluate and choose which markets to explore
  • How to mitigate and manage the risks of exporting
  • Key resources to help you on your exporting journey