Joanna Griffiths

Joanna Griffiths

Founder and President
Knix and Kt by Knix

Since launching Knix in 2013, Joanna Griffiths has built it into one of the fastest growing intimate apparel brands worldwide. In 2022, she successfully negotiated a $410-million acquisition of her company to global health and hygiene brand Essity — the largest publicly disclosed private sale of a direct-to-consumer company helmed by a female founder in Canada. Griffiths walks audiences through lessons learned from building one of the most successful and prolific mission-driven brands of the digital era.

Knix is celebrated for its commitment to product innovation and their mission to empower people to live unapologetically free. They are leaders in the body inclusivity movement and were the first brand to showcase their products in all available sizes, use only customers in their advertising, and create an entire ad campaign featuring only women over the age of 50. In 2020, Strategy magazine named Knix their “Brand of the Year.”

Griffiths is recognized nationally and internationally as a marketing disrupter. She was the only Canadian to be named one of AdWeek’s 2021 Women Trailblazers, with her long list of accolades also including being named Waterstone's Most Admired CEO and Women of Influence’s Entrepreneur of the Year. Griffiths has been cited in hundreds of media publications, including Forbes, Fast Company, and The New York Times, among many others.

A champion of female founders and entrepreneurs, Griffiths made headlines in 2021 when she closed Knix’s Series B financing just three days before giving birth to twins. During the process, she eliminated any investors who questioned her ability to run a business and be a mother. The brand went on to achieve 97% Y-O-Y growth that year.

Griffiths holds an MBA with Distinction from INSEAD and currently sits on the board of Futurpreneur Canada. In 2021, she released her first book Life After Birth, which celebrates the early stages of life and the start of motherhood.

10:15 am - 11:00 am

Building and Selling a Business On Your Own Terms: A Fireside Chat

A fireside chat between Joanna Griffiths, Founder and President of Knix and Jennifer Harper, Founder of Cheekbone Beauty Inc.

Joanna Griffiths launched Knix to transform a market no one else was paying attention to and wound up exiting in a record breaking deal - $400M CAD for 80 percent of her business. Joanna smashed the glass ceiling for Canadian women entrepreneurs and is trailblazing a new path showing us what entrepreneurship can look like post sale.

Jennifer Harper continues to grow and scale Cheekbone Beauty, a leading makeup brand in stores nationwide with a celebrity following throughout the United States. She’s growing and scaling, all while having her eye on what an exit could look like for her in years to come.

Join Jennifer and Joanna as they meet once again on the StrikeUP stage to talk about one of the largest sales in Canadian history and how entrepreneurship can look once a company has sold.

Audiences will learn:

  • The importance of being open to all possibilities on the future of your business
  • How to grow a sustainable business
  • The importance of valuation and knowing your company’s worth, and;
  • Why entrepreneurship doesn’t have to end once you sell