Joanna Griffiths

Joanna Griffiths

Founder & CEO

Since launching Knix in 2013, Founder and CEO Joanna Griffiths has built it into one of the fastest-growing intimate apparel brands worldwide. Through its mission to empower women and its focus on product innovation, Knix has become the sixth fastest-growing company in Canada, with a product sold every six seconds.

Griffiths is recognized nationally and internationally for her work as a marketing disrupter and entrepreneur. Griffiths has been cited in hundreds of media publications, including Forbes, Fast Company, and The New York Times, with Strategy Magazine naming Knix their ‘2020 Brand of the Year.'

In March 2021, Griffiths made headlines when she closed a $50M funding round three days before giving birth to her twin daughters. She had one straightforward rule throughout the process — any potential investor who questioned her pregnancy and her ability to run a nine-figure company and be a mother was cut from the process. In addition, Griffiths is a known champion of body positivity, mental health, and postpartum health. In 2021, she released her first book, Life After Birth, which celebrates the early stages of life and the start of motherhood.

Griffiths holds an MBA with Distinction from INSEAD and currently sits on the board of Futurpreneur Canada.

10:45 am - 11:15 am

Future-Proofing: Fireside Chat with Joanna Griffiths, Founder of Knix

How to enter and succeed in a saturated industry.

Joanna Griffiths launched Knix to transform an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, Joanna has redefined the intimates industry through patented technology and a commitment to community and sustainability. Join Jennifer Harper, CEO of Cheekbone Beauty, as she sits down with Joanna Griffiths, CEO of Knix, to uncover the key decision points in Joanna’s journey in building Knix into a global intimates leader.

Audiences will learn:

  • Ways to co-create your business with your community.
  • How to make decisions about digital, e-commerce and retail strategies.
  • Why a commitment to sustainability and innovation is essential for business success.