Chris McMartin

Chris McMartin

National Small Business Lead
The Scotiabank Women Initiative

Chris McMartin leads The Scotiabank Women Initiative Small Business Strategy across Canada. Chris took on this role in September of 2021, to help build and enhance a program that helps women overcome the challenges they face on their path to success when starting, sustaining, and growing a business. Chris leads many national events and partnerships such as the MasterClass Series, The IWD: She Shoots She Scores, StrikeUP Virtual Conference, the mentorship program and the Healthcare Strategy. Chris loves to speak about women entrepreneurs and The Scotiabank Women Initiative; you may have had the opportunity to hear her on one of her podcast interviews or perhaps caught her at an event like MaMaCon or Revival.

Chris joined Scotiabank in 2008 as a Financial Advisor. In 2012 Chris progressed to the role of Small Business Advisor where she found her passion for Small Business which she carried with her throughout her career to date.

Chris also has a passion for people which has led her to champion equity initiatives through many diversity, equity and inclusion roles within the bank. She currently sits on the National Allyship Council, and is the National Director of Events for PRIDE Canada ERG.

Outside of Scotiabank, Chris also sits on the Canadian Women Chamber of Commerce Advisory Board and the HELIX Committee for Seneca College. Chris believes in the power of mentorship and participates as a mentor for StartUp Canada Women.

At home Chris leads another team; she is a mom of four. Chris has three teenage boys and a young daughter that keep her on her toes. Chris loves being with her family especially if it is outdoors, add in a campfire and she is very happy!

10:00 am - 10:15 am

Opening Remarks

Join Emcee Victoria Pichler as she kicks off StrikeUP 2024, joined by opening speaker Algonquin Elder and Knowledge Keeper Claudette Commanda, Minister of Small Business Rechie Valdez, and StrikeUP Co-Founder and StrikeUP Team Lead, Heather Cannings.

As part of the opening ceremonies, you will:

  • Learn about the goals and partners involved in StrikeUP 2024.
  • Acknowledge Canada's Indigenous land and the promise women entrepreneurs hold for economic recovery and a more sustainable and equitable future.
  • Gain an overview of the day, how to navigate the digital conference environment and how to optimize StrikeUP 2024 to grow your business.
  • Welcome from our co-presenting sponsors.