Catherine Choi

Catherine Choi

SoYoung Inc

Over 20 years ago, SoYoung Inc. founder Catherine Choi got clean from a drug addiction which started her on a spiritual quest of personal healing that continues to this day. This quest is what propelled her to start her business, SoYoung. She had lived a good portion of her life believing in my own lack, with an overwhelming sense of unworthiness. The only way she found to counter this belief was to have the courage to think bigger, believe in her own potential and pursue a greater vision. SoYoung has become the vehicle through which she taps into my inner resilience and continually pushes past the boundaries of what she thinks she’s capable of. It has become the instrument of her healing. Beyond creating thoughtfully-made lifestyle goods with the mission to make personal wellness sustainable and self-empowering. SoYoung exists as a testament of taking action despite fear.

2:30 pm - 3:15 pm

Workshop: Elevate Your Business with Exporting

Strategies to growing internationally.

Presented by Export Development Canada

Selling into a new market is a proven way to grow your business as research shows that companies who export generate more revenue, are more innovative and more competitive. However, we understand that doing business abroad can be unfamiliar, but with the right community of advisors, partners and programs, you can see your business thrive on the international stage. Our panel of women entrepreneurs will share their expert advice and practical tips on how to the access and enter new markets, including:

  • Dispelling the misconceptions about exporting and how to develop a global business mindset
  • Discussion of the Canadian trade ecosystem including key partners and organizations and how to develop your network and set yourself up for success
  • Importance of developing a strong relationship with your lender and/or investors and other alternative approaches to access capital to grow your business
  • Tips from entrepreneurs who have gone global at different phases of their export journey