Building a business that works with your brain starts by embracing your strengths. Drawing on research from neurodivergent entrepreneurs across Canada, this article explores practical strategies for designing sustainable businesses through systems, flexibility, community and strengths-based approaches to entrepreneurship.
StrikeUP Canada is entering a new chapter as a free year-round digital event and resource platform, offering women entrepreneurs across Canada greater access to practical learning, connections, resources and funding opportunities.
StrikeUP Canada Expands Into Free Year-Round Digital Platform for Women Entrepreneurs Read More »
During Pride Season and National Indigenous History Month, StrikeUP reflects on the importance of visibility, representation and support for Indigenous women, Two-Spirit entrepreneurs, 2SLGBTQI+ founders and other underrepresented women in business.
How to Support Inclusive Entrepreneurship During Pride and Indigenous History Month Read More »
After losing her mother to hospital-acquired delirium, Catherine Winckler founded MindfulGarden to bring calmer, more compassionate care into hospitals. With support from DELIA, her women-led health tech business is growing from research to real-world impact.
A Woman-Led Health Tech Business Growing with DELIA Support Read More »
From a winter escape to Mexico to launching a purpose-driven fashion brand in Canada, IMRAMA is built on connection, ethical sourcing and a commitment to women supporting women at every stage of the journey.
Built by Women, for Women: The Story Behind IMRAMA Read More »
Founded by Candace Tierney, Oat & Mill grew from a local farmers’ market favourite into a nationally distributed vegan ice cream brand with support from DELIA.
Oat & Mill’s Growth Story: Women-Owned Business Support Through DELIA Read More »
From Olympic finals to the emergency room, Dr. Hayley Wickenheiser’s StrikeUP 2026 keynote offered women entrepreneurs a powerful perspective on leadership under pressure.
The Champion’s Edge: Lessons on Rising To The Challenge Read More »
StrikeUP 2026 is designed to meet you exactly where you are in your business journey. With a few simple essentials and the right mindset, you can get the most out of Canada’s largest free digital conference for women entrepreneurs.
How to Make the Most of StrikeUP 2026 Read More »
StrikeUP 2026 is one week away, and women entrepreneurs across Canada are preparing to come together for a shared, national conference experience on February 26.
A great keynote does more than open an event. It sets the tone for the day, introduces big ideas and gives people permission to think differently about what’s possible. For women entrepreneurs across Canada, that kind of impact matters.
The Impact of a Powerful Keynote Read More »
PANELIST
Founder, Oh Colour Me
Chantal Lavergne is the founder of Oh Color Me, a Canadian company creating simple and bold coloring books designed to make creativity more accessible and less overwhelming. Inspired by her family’s experiences with ADHD and autism, she developed a collection of mini coloring books that encourage people of all ages to unplug, slow down, and enjoy moments of calm.
Drawing on more than a decade of entrepreneurial experience, Chantal has grown Oh Color Me into a brand carried by over 300+ retailers across Canada and the United States in less than 2 years. Passionate about creativity, innovation, and building businesses with purpose, she enjoys sharing her journey as a founder and advocating for products that support well-being and connection.
Panel Moderator
Founder & CEO, noLMIT Marketing
Ina Maria Toncescu is a marketing strategist with over 17 years of experience helping businesses grow with focus, purpose, and measurable results. Across small business, non-profit, and government sectors, she’s led transformative marketing strategies, built systems that last, and landed multi-million-dollar deals using the same frameworks she teaches today. As the founder of noLMIT Marketing, Ina works with clients through corporate marketing training, digital strategy building, website development, search and AI engine optimization, email marketing, and more.
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Her philosophy is simple: in a world obsessed with AI and flashy branding, the businesses that win are the ones that get the foundations right, storytelling, strategic systems, and genuine connection with the people they serve.
PANELIST
Founder, Bloossoming House/Co-Founder at AssetsWaves
Géraldine Jippé is the founder of Bloossoming House, a curated ecosystem empowering female founders to thrive and access capital, the creator and host of the Female Founders Networking Breakfast, and the co-founder of AssetsWaves, a blockchain-based platform designed to facilitate digital asset investments.
PANELIST
President, Beck’s Broth
Domenique Mastronardi is the President of Beck’s Broth, an innovative collection of bone-broth-based drinks including hot chocolate and coffee. Her specialty is developing and commercializing sustainable foods that are healthy, delicious, and profitable. She heads up Finance and Operations at Beck’s Broth, and just closed their $500K seed round!
Keynote Speaker
Founder, KinkyCurlyYaki
Vivian Kaye is a serial entrepreneur and business educator who bootstrapped KinkyCurlyYaki, a beauty product-based e-commerce brand, to seven figures without outside funding. With over 15 years of experience in operations, inventory management, and digital commerce, she has mentored 1300+ entrepreneurs through programs with Amazon, Shopify, Toronto Public Library, and Humber College’s Longo School of Business.
Featured in The New York Times, Toronto Star, and on CityTV’s Cityline, Vivian has partnered with brands including American Express Canada. Porsche Canada and Desjardins Bank. She brings practical, founder-to-founder insights on building sustainable businesses, scaling without massive budgets, and staying authentic while growing. Her direct, no-nonsense approach cuts through the noise and focuses on what actually works.
