2022 AGENDA

10:00 am - 10:15 am

Opening Remarks

Welcome & conference overview.

Join Emcee Devon Girard as she kicks off StrikeUP 2022, joined by opening speaker Algonquin Elder and Knowledge Keeper Claudette Commanda and StrikeUP Co-Founder and Northumberland CFDC Executive Director Wendy Curtis.

As part of the opening ceremonies, you will:

  • Learn about the goals and partners involved in StrikeUP 2022.
  • Acknowledge Canada's Indigenous land and the promise women entrepreneurs hold for economic recovery and a more sustainable and equitable future.
  • Gain an overview of the day, how to navigate the digital conference environment and how to optimize StrikeUP 2022 to grow your business.

Dr. Helena Jaczek

Claudette Commanda

Devon Girard

Wendy Curtis

10:15 am - 10:45 am

Right Your Story: It Starts with a Decision

How to reclaim your story and be the change through building your business.

Jennifer Harper has been making a name for Cheekbone Beauty as a sustainable beauty business gaining popularity after being on the hit CBC show Dragons Den. Having launched a new product line with SEPHORA and a new scholarship program for Indigenous youth, Cheekbone’s momentum has been jaw-dropping, with the brand set to become a leading global beauty bringing sustainability and Indigenous values to the beauty industry. But, it all started with a decision sparked by trauma, a journey of healing.

Audiences will learn:

  • How to turn trauma into a turning point.
  • How to heal and thrive through building your business.
  • How to build a brand synonymous with sustainability, equality and impact.

Jenn Harper

10:45 am - 11:15 am

Future-Proofing: Fireside Chat with Joanna Griffiths, Founder of Knix

How to enter and succeed in a saturated industry.

Joanna Griffiths launched Knix to transform an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, Joanna has redefined the intimates industry through patented technology and a commitment to community and sustainability. Join Jennifer Harper, CEO of Cheekbone Beauty, as she sits down with Joanna Griffiths, CEO of Knix, to uncover the key decision points in Joanna’s journey in building Knix into a global intimates leader.

Audiences will learn:

  • Ways to co-create your business with your community.
  • How to make decisions about digital, e-commerce and retail strategies.
  • Why a commitment to sustainability and innovation is essential for business success.

Joanna Griffiths

Jenn Harper

11:15 am - 12:00 pm

Workshop: How To Grow

Building an effective growth marketing strategy.

“Founders ask me all the time when they should hire their first growth marketer, and I look at them and say, it’s you.” - Sarah Stockdale

If you lead a marketing organization, or you're a founder or exec planning out your growth strategy, you're probably feeling uneasy about how to find, prioritize, and plan for growth. In this workshop, we'll dive into how to find the most impactful marketing opportunities for your team, and dig into how to build your strategy and set your team up for success.

Audiences will learn:

  • How to build an effective growth strategy for your business.
  • 5 ways to identify growth opportunities in your business.
  • How to set your growth key performance indicators for 2022.

Sarah Stockdale

11:15 am - 12:00 pm

Workshop: How to Fund Your Business

Choosing the right funding mix for your business success.

Presented by The Scotiabank Women Initiative®

Women can lead Canada’s economic recovery by building and leading successful businesses based on shared values of equality, sustainability and long-term impact. Determining and securing the right type of funding can help you achieve your business goals smoother and faster. Join us as we host a conversation with funding and entrepreneurial experts to inform you as you reflect and learn about funding decisions for your business.

Audiences will learn:

  • How to build an effective funding strategy.
  • Identifying funding opportunities in your business.
  • Practical tips on raising or securing funds for your business success.

Lynn-Marie Angus

Alida Pellegrino

Robin Kovitz

Karen Grant

Janet Bannister

12:00 pm - 12:45 pm

Decision Points: Your Edge to Success

How to approach key strategic decisions, from the tiny to the tremendous.

Presented by Export Development Canada

If decisions determine destiny and you are responsible for your choices and decisions, how can you make decisions that align your inner peace, wellness, values, business growth and success? Join us and learn about significant, real-life business decisions of our panel of entrepreneurs and their strategy behind when and how key business decisions were made.

Audiences will learn:

  • How to avoid making decisions out of fear.
  • Why results-based and long-view decision making leads to better outcomes.
  • How to create an effective process for decision-making.

Agatha Alstrom

Catherine Addai

Indira Moudi

Suzie Yorke

Teara Fraser

12:45 pm - 1:30 pm

Relentless Adaptation

Tech trends and tips for thriving in 2022 and beyond.

Presented by Export Development Canada

We obsess over innovation. But innovation is overrated. If you look at the innovative companies prized for "innovation," you see that they are masters of "adaptation"—of knowing when to adjust, when to speed up, and when to capitalize. It's not about being first; it's about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your company taking advantage of disruptive new technologies or being disrupted by them? A newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business—and Mac has had her ear to this fertile new ground for years. This big picture talk sheds light on how to win in our fast-forward economy.

Audiences will learn:

  • How to read and act on the signals of change.
  • The importance of experimenting, not only with products but with business models and strategies.
  • How to build the organizational capabilities needed for agility, flexibility, and relentless adaptation.

Amber Mac

1:30 pm - 2:00 pm

Fireside Chat

Ministerial fireside conversation.

Presented by The Scotiabank Women's Initaiative®

Join StrikeUP Co-Founder and CEO of Northumberland CFDC Wendy Curtis in a fireside conversation. Through this discussion, we will look back on progress made to date with the Women Entrepreneurship Strategy and look ahead at what's next in support for women entrepreneurs across Canada.

Hon. Mary Ng

Wendy Curtis

2:00 pm - 2:45 pm

Learning Lab: Building an Indigenous-Led Business

Presented by NACCA

Indigenous entrepreneurs across Turtle Island are building businesses driven by Indigenous values that celebrate diverse cultures, protect Mother Earth, reclaim industries and land, and forge new paths for a better future for generations to come. Join this Learning Lab to hear from Indigenous business leaders about their motivations, approaches, decision-making processes and reflections on business and the Indigenous entrepreneurship community. The entrepreneurs approach this conversation with humour, heart, high hopes and decisive responsibility.

Leigh Joseph

Devon Fiddler

Joella Hogan

Bernice Clarke

Sunshine Tenasco

2:00 pm - 2:45 pm

Learning Lab: Government Grants and Procurement

How to sell to government and access grants to innovate.

Presented by Innovative Solutions Canada

Have you ever thought about partnering with the Government of Canada to innovate? Join this Learning Lab to learn about the R&D funding offered by Innovative Solutions Canada and to hear from women entrepreneurs who have successfully secured business through the program.

Alexandra MacKenzie

Anna-Marie Marasliyan

Nandini Jolly

2:00 pm - 2:45 pm

Learning Lab: Business Trends that Can Simplify Your Operations

How the right tools can make running your business simpler.

Presented by Square

As an entrepreneur, you often have to wear many hats to get the job done. Finding the right tools for your business operations is key to a seamless experience, from team management to customer relationship-building and everything in between. Join this Learning Lab to learn about the trends in business management, how you can improve and pitfalls to avoid.

Audiences will learn:

  • Available tools entrepreneurs can leverage to support their business operations.
  • Improving your current business operations framework.
  • How an integrated product ecosystem can help business owners save time and money.

Alecia Bryan

2:00 pm - 2:45 pm

Learning Lab: GO Global! Planning for International Market Entry

Making Choices and Establishing the Route to Global Success.

Presented by Export Development Canada

As an entrepreneur, selling to other countries, even into the U.S. can seem like mission impossible. Join EDC’s Megan Malone to walk through what you need to know to grow globally and debunk some exporting myths.

Audiences will learn:

  • How to research and analyze global market entry options.
  • How to select the most effective strategy for your export needs .
  • How to implement and manage your entry strategy to build long-term success in your new global market.

Megan Malone

2:45 pm - 3:00 pm

Closing Remarks


Devon Girard